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IS YOUR BUSINESS READY FOR THE MOBILE REVOLUTION?
Mobile Advertising is increasingly becoming one of the key channels of the Marketing Mix. Smartphone and tablet adoption keeps growing at exponential rates while affordable technology and competing providers keeps broadband penetration trends healthy.
To understand the opportunity of this form of advertising we first need to understand the impact of smartphones in today’s society. Smartphones have become a very important part of our lives: they are always on, always connected and always with us. They are becoming important to our shopping habits and this is transforming us to more savvy consumers. According to Google 79% of customers uses smartphones to help with shopping. In fact 70% uses the smartphone while in the store. We use it to find a retailer, compare prices, get coupons, read reviews or check if a product is in stock. Ultimately the smartphone supports us as 74% of consumers make a purchase based on a smartphone search, either in store, online or on our phone.
Considering that 9 out of 10 smartphone users take an action thanks to a mobile search, the fact is that mobile ads is a advertising medium we can’t ignore.
YOUR DIGITALLY SMART MOBILE TEAM
At Digitally Smart we are well aware that few business opportunities have taken off as fast as the mobile web. We help our clients getting mobile by planning and setting-up a mobile marketing operation for them. We help their mobile marketing efforts move from pilot program to a business unit that significantly contributes to the bottom line of their business.
- Mobile Marketing strategy and operation planning
- Cross-channel strategy planning
- Mobile campaign management and optimisation
- Mobile campaign analysis and data insight