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HARNESS THE POWER OF SOCIAL MEDIA MARKETING
Facebook, Twitter and other social networks, offer businesses access to highly segmented customers and a natural stage to launch viral campaigns and new forms of interactive advertising. Companies can actively engage with their customers, via corporate pages, branded applications or other marketing initiatives.
Despite the excitement around social media platforms, marketing executives still struggle to determine the effectiveness of this new marketing channel, and how well social media stacks up against other online marketing initiatives.
Considering that customers spend a large part of their online time in social media platforms and that this trend keeps accelerating, having a good social media strategy is crucial to any business with an online presence. Social Media Advertising (SME) is the place to be to successfully connected with your current customers and push your presence with loyalty programs. Whereas search can be used as a customer acquisition tool, SME is about staying in touch with your current customers.
YOUR DIGITALLY SMART SOCIAL MEDIA TEAM
At Digitally Smart we use the advantage of combining search engine optimization and social media marketing tactics, ranging from increased social network discovery via search to the ability to attract links for improved SEO.
- Technical advice to help your company embrace social media
- Brand monitoring
- Competitor analysis
- Identifying influencers