SEO COURSE

 

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COURSE DESCRIPTION


The Search Engine Optimization (SEO) course is a hands-on program designed to guide you through today’s leading SEO marketing strategies. This training course is intended to show students how to rank higher in the search engines by implementing cutting-edge SEO campaigns.

The SEO is a 4-week training course.

 

This course is suitable for individuals from a variety of backgrounds including marketing, IT, design and content delivery:

  • Marketing Professionals
  • Web owners, managers & webmasters
  • Web designers
  • IT delegates
  • Publishers
  • Entrepreneurs
  • Business and Marketing students

Please note that prior knowledge of Search Engine Optimization is not essential to attend this course.

  • Module 1 – What is SEO & why web owners need to perform SEO in their websites
  • Module 2 – Untangling search engines – Who are they & How do they work
  • Module 3 – Online audiences & how do they use search engines
  • Module 4 – Key indicators to successfully rank a site
  • Module 5 – Search Engine Inclusion & Coverage
  • Module 6 – SEO Campaign Planning
  • Module 7 – How to succeed with a Keyword strategy
  • Module 8 – On-page optimisation
  • Module 9 - Link building & off-page optimization

After attending this course participants will gain knowledge and understanding of:

  • How to optimise your website search engine ranking and performance
  • How to use online tools to carry out keyphrase and market research
  • How to perform competitor benchmarking using tools and advanced search commands
  • How to implement best practices relating to search engine inclusion and exclusion
  • How to implement best practice SEO web design, copywriting and site architecture
  • How to carry out effective link building and off-page optimisation
After successful completion of the Search Engine Optimization course you will be eligible to obtain the Digitally Smart Certification, which will qualify you as a Digital Marketing Certified Professional.

$99.00 (USD)

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