B2B - Digitally Smart

Course description

Traditionally, B2B companies tended to focus their communications on businesses they were selling to directly. But with more channels and information available to buyers than ever before, the B2B landscape has shifted dramatically, and these businesses must transform the ways they communicate.

In this course, you will learn the key concepts and principles of business to business (B2B) marketing to effectively engage and connect with your customers. Specifically, you will learn to use digital marketing at different stages in the B2B customer lifecycle, and we will also explore how to integrate offline with online to achieve marketing objectives.

Modules overview

ESSENTIALS

It was only a few years ago that, for the most part, business-to-business or B2B companies tended to only focus their communications on businesses they were selling to directly. This required an approach that was often heavily reliant on explaining the specifications of a product or services - in other words everything was geared towards being very functional. In this module, we explore how B2B companies are shifting and why, before exploring some real-world examples of effective B2B communications in action.

BUILDING BLOCKS

Content is a key component to expand B2B business's audience, strengthen and develop brand affinity, and ultimately drive leads and sales. However, oftentimes, B2B brands have struggled to bring their marketing messaging to life in a truly impactful way. In this module, you will learn the components that have to work together to make each one of your company’s communications activities effective: the content that you’re going to create, and the channels that you’ll use to host that content.

STRATEGY

In previous lessons we have explored the role of content and communication channels within your strategy, and we have also established that B2B can find real inspiration from B2C approaches. However, it is important to recognize that B2B isn’t just about your immediate buyers, but also their buyers. In this module, we explore the role of business communicators, we look at ways to leverage them and we discuss the best practice principles for planning your B2B communications.

DEPLOYMENT

The days in which B2B companies focused their communications efforts to only capture the attention of their business buyers are gone long time ago. In the current marketplace, B2C communication strategies have already proven themselves successful in many B2B settings, which are the ones that have understood how to leverage their buyer’s influences in a strategic way. In the previous modules, we have discussed the methods to identify your target audience, and the content and the channels to distribute your communications. In this module, we will put all this into action.

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Course Delivery

High Definition Videos

The high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis

Class Participation

The discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions

Personalised Tuition

Interact with your course instructor to obtain the support to advance towards your certification

Your Learning Journey

Click the video below for an introduction to learning with Digitally Smart

Course Fees

Fees for the Certification Program are $275. They include tuition, learning material and evaluation & certification.

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Payment Details

To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date. Payment methods include mobile money and credit card

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Questions?

When are the lectures? Can I balance work and studies?
- All video-lectures are pre-recorded for you to access them at your convenience. This means that you don't need to attend the lectures at any specific time. Every week we release a new module with the corresponding learning materials, and students have the whole week to go through the materials. By the end of the module, students are required to complete their weekly assignment and test quiz which will be graded by your tutor.
  
  Due to the high level of flexibility, the course suitable and convinient for students engaged in other study programs as well as working professionals.
Is there a final exam?
- The course evaluation and assessment occurs on an on-going basis. This means that you will not need to take a final exam. Instead, you will earn your certification based on the scores attained through your weekly submissions. Learn from season professionals with global exposure.
  
  All of our lecturers are leading professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis.
  
  This provides an exceptional opportunity to our students, as our lecturers enrich the learning experience with real life examples and case studies.
Which are the learning outcomes of the B2B course?
- Through this immersive course you will:
  
  · Understand how to take advantage of opportunities to reach buyers
  · Feel empowered to apply B2C communications tactics in a B2B context
  · Create impactful content for B2B communications
  · Increase confidence in planning and executing a B2B communications strategy