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Certificate in Digital Marketing by Pazuri Beauty College

Date Next Intake: 23rd October 2023
Duration: 4 weeks
Price: $160
Delivery: online

Certificate Program Overview





The Pazuri Beauty College has partnered with Digitally Smart to offer a certification program in Digital Marketing.

The certificate course is delivered online. It provides 4 weeks of instruction-led curriculum where participants are exposed to current trends and best practices in Digital Marketing. Students learn the techniques that are currently shaping the digital marketing industry and they are provided with the tools to build a solid foundation in core digital marketing principles.

This certificate is accredited by Digitally Smart, accredited CPD training provider.

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Modules Overview

DIGITAL CHANNELS & CONTENT MARKETING

Broadly speaking, all digital marketing activities can be described as either paid or organic. This module examines the main difference between the two of them and provides a general overview of the key channels in each. In addition, the module reviews the importance of content marketing as a discipline and provides examples of how organisations can effectively use it in their businesses

SEARCH ENGINE OPTIMIZATION OR SEO

The SEO module examines the various tactics for enhancing a website’s position with search engines. The module covers the key concepts and terminology used within the field of SEO and equips students with the understanding of which are the main factors that influence a website’s visibility on the Search Engines

WEB ANALYTICS

The Analytics module provides insights about website visitors and about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. This module reviews the basic analytics terminology and students discover how to align business Key Performance Indicators (or KPIs) with analytics goals

SOCIAL MEDIA MARKETING

The Social Media Marketing module showcases how to effectively engage with customers across social media platforms. Students appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer

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Course Delivery

High Definition Videos

The high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis

Class Participation

The discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions

Personalised Tuition

Interact with your course instructor to obtain the support to advance towards your certification

Your Learning Journey

Click the video below for an introduction to learning with Digitally Smart



Course Fees

Fees for the Certification Program are 23,700 KSh. They include tuition, learning material and evaluation & certification.

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Payment Details

To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date.



Payment Plan

We offer the opportunity to pay the course fees in two comfortable installments. If you need a payment plan please send us a request at admissions@digitally-smart.com or pazuribeauty college@gmail.com and we will prepare the plan for you. Payment plans are only available through credit card payments.



Payment Methods


To submit your application, please click on the Enrol Now button below. Once the application form has been submitted you will receive an email with the details to submit the payment.

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