Course description
Digital transformation is the process of adapting existing business practices to new digital methods to increase efficiency and keep up with rapidly-changing market demands.
Successful digital transformation requires a collection of coordinated, scalable change efforts diffused throughout all aspects of the business. More and more, technology will be used as a means to a cultural end, blurring the line between the technical and business sides of your organization.
This course provides an overview to afront rapid change, technological disruption and unexpected competition. As you progress in the course, you will be able to explore how you can turn threats into opportunities, unlock innovation and reshape the future of your organisation.
The program combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material. Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.
Enrol now
Modules overview
INTRODUCTION & ESSENTIALS
These modules explain how technological advancements have impacted the way in which business interact with its customers and showcases why is important for businesses to leverage on the opportunities that have arisen in the current context.
We discuss some success stories, and we explain the implications of not embracing the opportunities arisen by the changing environment.
STRATEGY
Digital Transformation is not a simple concept to execute. The whole organisation must be aware of its importance, its approach for implementation and more importantly they need to be fully involved in the whole process.
This module explains how to successfully build engagement across an organization. We will discuss questions needed to be asked in order to form key performance indicators needed to properly track progress.
MANAGEMENT
Embarking into a well-designed and well-planned digital strategy doesn’t mean that everything will go according to the plan. The unexpected occurs and the marketplace continues to evolve, therefore a mindset ready for change will be crucial in this process.
In this module we highlight the key ingredients to maximise the success of your digital vision. From your clients and staff to the leadership team that will lead the process.
VISION
In order to really succeed in your transformation efforts, it’s not enough to just invest in new equipment and technology; you need to take the time to understand the changes you need to make, and how to get everyone else on board.
Understanding that delivering the required changes it takes human effort, in this module we also explore the concept of human transformation, and we discuss the importance of having the right culture, people, skills and mindsets to make things happen.
Course Delivery
High Definition VideosThe high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis
Class ParticipationThe discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions
Personalised TuitionInteract with your course instructor to obtain the support to advance towards your certification
Your Learning Journey
Click the video below for an introduction to learning with Digitally Smart
Course Fees
Fees for the Certification Program are $275. They include tuition, learning material and evaluation & certification.
Enrol nowPayment Details
To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date. Payment methods include mobile money and credit card
Questions?
- When are the lectures? Can I balance work and studies?
- All video-lectures are pre-recorded for you to access them at your convenience. This means that you don't need to attend the lectures at any specific time. Every week we release a new module with the corresponding learning materials, and students have the whole week to go through the materials. By the end of the module, students are required to complete their weekly assignment and test quiz which will be graded by your tutor. Due to the high level of flexibility, the course suitable and convinient for students engaged in other study programs as well as working professionals.
- Is there a final exam?
- The course evaluation and assessment occurs on an on-going basis. This means that you will not need to take a final exam. Instead, you will earn your certification based on the scores attained through your weekly submissions. Learn from season professionals with global exposure. All of our lecturers are leading professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. This provides an exceptional opportunity to our students, as our lecturers enrich the learning experience with real life examples and case studies.
- Which are the learning outcomes of the Digital Transformation course?
- Through this immersive course you will:
· Develop a robust understanding of digital transformation
· Build a solid understanding of the key challenges that can help and hinder a successful digital transformation strategy
· Gain the confidence to align your stakeholders with a compelling digital vision
· Ensure your digital efforts are growth-focused and business-led
· Rethink your customers, competition, data, innovation, and value proposition for the digital era
· Accelerate change by focusing on customers, experimentation, and rapid learning
- Through this immersive course you will: