Course description
This is course covers all the aspects involved in the eCommerce business. We leverage on the learnings from the major players, and we explore the tools to immerse yourself in the eCommerce business. We look at big data, omnichannel marketing, the customer journey and advertising opportunities.
The course combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material.
Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.
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Modules overview
THE ECOM BUSINESS
eCommerce has come a long way from the early days of the internet, and right now, it is able to contend with offline purchasing. This module will be exploring the rise of the ecommerce, the various forms that eCommerce took over time, the various limitations that it faced, and the solutions that were used to overcome those limitations. The module also provides examples on some of the most successful eCommerce businesses of our time and the things that made them successful.
ECOMMERCE BASICS
In addition to innovation and the amount of online customers, data is a key game changer in the eCommerce Industry
This module explains the importance of data, how it is sourced, how it is utilised by major players, and the benefits that it offers to customers. The module also explores the changes experienced on the online payment systems and the innovations that has led to its success.
ECOMMERCE TACTICS
The vast amount of high-quality consumer data gathered by eCommerce companies has had a profound impact in the eCommerce industry.
This module showcases how advertising is becoming one of the core businesses of eCommerce websites, and details the opportunities that this poses to the online retailers. The module also provides you with some of the tactics for online retailers to get ahead of the competition in the current marketplace.
PREPARING AHEAD
Nowadays, there are plenty of avenues for businesses to influence their customer journeys.
The increased maturity of the industry along with the technological advancements have provided many opportunities to current businesses. However, for these opportunities to be appropriately leveraged, businesses need to be able to assess the effectiveness of each channel and touchpoint. This module explains how businesses today are navigating the omnichannel marketplace. The module also explains how the new developments are continuing to shape the eCommerce industry and consumer behaviours.
Course Delivery
High Definition VideosThe high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis
Class ParticipationThe discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions
Personalised TuitionInteract with your course instructor to obtain the support to advance towards your certification
Your Learning Journey
Click the video below for an introduction to learning with Digitally Smart
Course Fees
Fees for the Certification Program are $275. They include tuition, learning material and evaluation & certification.
Enrol nowPayment Details
To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date. Payment methods include mobile money and credit card
Questions?
- When are the lectures? Can I balance work and studies?
- All video-lectures are pre-recorded for you to access them at your convenience. This means that you don't need to attend the lectures at any specific time. Every week we release a new module with the corresponding learning materials, and students have the whole week to go through the materials. By the end of the module, students are required to complete their weekly assignment and test quiz which will be graded by your tutor. Due to the high level of flexibility, the course suitable and convinient for students engaged in other study programs as well as working professionals.
- Is there a final exam?
- The course evaluation and assessment occurs on an on-going basis. This means that you will not need to take a final exam. Instead, you will earn your certification based on the scores attained through your weekly submissions. Learn from season professionals with global exposure. All of our lecturers are leading professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. This provides an exceptional opportunity to our students, as our lecturers enrich the learning experience with real life examples and case studies.
- Which are the learning outcomes of the eCommerce course?
- Through this immersive course you will learn:
· Best practices on leveraging data based on learnings from major players
· The role of advertising as a core businesses of eCommerce websites and how to leverage this for your business
· How businesses are currently navigating the omnichannel marketplace
· The importance of assessing the effectiveness of the customer journey
- Through this immersive course you will learn: