Course description
Search Engine Optimisation (SEO) is a digital marketing technique focused on increasing the traffic to your website through organic search results.
In this course you will gain an understanding of how search engines work and how you can increase the visibility of your website.
Building on this knowledge, you will learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research as well as how to conduct on-page and off-page SEO analysis to identify opportunities to improve a website’s search optimisation.
The course combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material. Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.
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Modules overview
SEO BASICS
Search Engine Optimization (also known as SEO) is the practice of optimising a website to increase its visibility on the search engine. This module explores how SEO works and looks at the fundamental principles to get started with SEO optimization.
The module also discusses how to set-up effective SEO goals to measure its effectiveness, and the different considerations to take into account when choosing the keywords to optimize.
ON-SITE SEO
All good SEO activity starts with planning your strategy and selecting the right keywords for your site. But once that’s done, how do you actually go about optimising your site so that search engines understand what you’re offering and display you on the results page for the most relevant queries?
This is what’s known as ‘on-site SEO’, because it involves the actions you take on your site, as opposed to elsewhere on the web, to boost your site’s positioning within search engine results pages, also known as your search ranking. In this module we will explore the different aspects of your on-site SEO strategy and the techniques to optimise them.
ON & OFF SITE SEO
Besides the on-site SEO tactics we have seen in the previous module, that is, site structure and the source code, body copy is also an important asset of your on-site optimization toolkit. In this module, we will explore the key elements to optimize in your webpage content.
‘Off-site SEO’ refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). These external factors are very important because they demonstrate to search engines that your site is seen by objective third parties as having authority, relevance and popularity. In this module, we will also discuss the most significant factor of your off-site SEO strategy.
OFF-SITE SEO
By now we already know that if the content of a page obtains attention, it indicates search engines that the content holds authority and credibility. Search engines continue to improve the methods and approaches to understand the quality and value of the content provided to users, however, links continue to be one of the critical factors to increase SEO rankings.
In this module, we discuss the methods to build the backlinks for your business site. We also explore the ways to research high-quality links, the method to assess and prioritize the list of links, and we look at the ways to acquire and manage those links.
Course Delivery
High Definition VideosThe high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis
Class ParticipationThe discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions
Personalised TuitionInteract with your course instructor to obtain the support to advance towards your certification
Your Learning Journey
Click the video below for an introduction to learning with Digitally Smart
Course Fees
Fees for the Certification Program are $275. They include tuition, learning material and evaluation & certification.
Enrol nowPayment Details
To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date. Payment methods include mobile money and credit card
Questions?
- When are the lectures? Can I balance work and studies?
- All video-lectures are pre-recorded for you to access them at your convenience. This means that you don't need to attend the lectures at any specific time. Every week we release a new module with the corresponding learning materials, and students have the whole week to go through the materials. By the end of the module, students are required to complete their weekly assignment and test quiz which will be graded by your tutor. Due to the high level of flexibility, the course suitable and convinient for students engaged in other study programs as well as working professionals.
- Is there a final exam?
- The course evaluation and assessment occurs on an on-going basis. This means that you will not need to take a final exam. Instead, you will earn your certification based on the scores attained through your weekly submissions. Learn from season professionals with global exposure. All of our lecturers are leading professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. This provides an exceptional opportunity to our students, as our lecturers enrich the learning experience with real life examples and case studies.
- Which are the learning outcomes of the SEO course?
- Through this immersive course you will learn to:
· Evaluate your current website's rankings and set-up the right goals to measure the effectiveness of your SEO strategy
· Leverage on-site SEO techniques to improve your website ranking
· Build backlinks to your website and understand what contributes to enhanced link juice
· Use insights from keyword research and reporting to improve your search performance
- Through this immersive course you will learn to: