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Certificate in Digital Marketing by NM-AIST

Date Next Intake: 6th Dec 2023
Duration: 4 weeks
Price: $160
Delivery: online

Certificate Program Overview





The Nelson Mandela African Institution of Science and Technology has partnered with Digitally Smart to offer a certification program in Digital Marketing.

The certificate course is delivered online. It provides 4 weeks of instruction-led curriculum where participants are exposed to current trends and best practices in Digital Marketing. Students learn the techniques that are currently shaping the digital marketing industry and they are provided with the tools to build a solid foundation in core digital marketing principles.

This certificate is accredited by the University Nelson Mandela African Institution of Science and Technology and by Digitally Smart.

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More information on the program at the Nelson Mandela African Institution of Science and Technology website

Modules Overview

DIGITAL CHANNELS & CONTENT MARKETING

Broadly speaking, all digital marketing activities can be described as either paid or organic. This module examines the main difference between the two of them and provides a general overview of the key channels in each. In addition, the module reviews the importance of content marketing as a discipline and provides examples of how organisations can effectively use it in their businesses

SEARCH ENGINE OPTIMIZATION OR SEO

The SEO module examines the various tactics for enhancing a website’s position with search engines. The module covers the key concepts and terminology used within the field of SEO and equips students with the understanding of which are the main factors that influence a website’s visibility on the Search Engines

WEB ANALYTICS

The Analytics module provides insights about website visitors and about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. This module reviews the basic analytics terminology and students discover how to align business Key Performance Indicators (or KPIs) with analytics goals

SOCIAL MEDIA MARKETING

The Social Media Marketing module showcases how to effectively engage with customers across social media platforms. Students appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer

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Course Delivery

High Definition Videos

The high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis

Class Participation

The discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions

Personalised Tuition

Interact with your course instructor to obtain the support to advance towards your certification

Your Learning Journey

Click the video below for an introduction to learning with Digitally Smart



Course Fees

Fees for the Certification Program are $160. They include tuition, learning material and evaluation & certification.

Fees are payable in US dollars, Tanzanian Shillings (374,000 TZS), Rwandan Francs (170,400 RWF), Ugandan Shillings (595,000 UGX), Kenyan Shillings (20,000 KES), and Zambian Kwacha (2,900 ZMW).

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Payment Details

To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date. Currencies accepted include USD, TZS, RWF, UGX, KES and ZMW.



The available payment methods include: mobile money, Western Union, and credit card. Please note: Western Union and credit card payments are available to all countries. Mobile money transfers are only available in Tanzania, Kenya, Uganda, Zambia and Rwanda.

To proceed with the payment please submit the application form in the Enrol Now button below. Once submitted, you will be provided with the details to submit your payment.

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Payment Plan


We offer the opportunity to pay the fees in two comfortable installments. If you need a payment plan please send us a request at admissions@digitally-smart.com and we will prepare the plan for you.



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