Broadly speaking, all digital marketing activities can be described as either paid or organic. This module examines the main difference between the two and provides a general overview of the key channels in each. In addition, the module reviews the importance of content marketing and provides examples of how organisations can effectively use it in their businesses
The SEO module examines the various tactics for enhancing a website’s position with search engines. The module covers the key concepts and terminology and equips students with an understanding of the main factors that influence a website’s visibility on the Search Engines
The Analytics module provides insights about website visitors and about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. This module reviews the basic analytics terminology and students discover how to align business Key Performance Indicators (or KPIs) with analytics goals
The Social Media Marketing module showcases how to effectively engage with customers across social media platforms. Students appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer