Course description
Considering the millions of people who connect with others to share content and discuss various subjects on social media, the importance of this platform is unquestionable.
In this course, we examine how businesses are leveraging the major social media platforms. We look at how the different sectors are using them, and how each channel can be used to its full potential. Most importantly, this course teaches you how to use the tools to design, manage and optimise strategic campaigns on social media.
The course combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material.
Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.
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Modules overview
THE SOCIAL SPACE
Social media has become such an integral part of our lives, that most people is already used to chat with friends, share pictures and browser for the information they are after on social media.
In this module, however, we are going to explore the aspects of social media that are more attractive to business. We will discuss the latest trends and developments and we will review how businesses are currently leveraging the social space to support their growth.
SOCIAL PRESENCE
Having discussed the context and themes around social media, let’s assume that you’re now researching using social media and looking for answers to some big questions: What are the newest developments from social media players? What are the top platforms, who uses them, and how?
In this module we examine the new developments brought about through creativity and innovation by social media, from ‘Stories’ to ‘AR’. Moreover, to build a company's social media presence, you need to decide how you are going to portray the brand through your social networking accounts and activity. In this module, we also discuss some of the key components to create an impactful presence for lasting results.
SOCIAL PLATFORMS
Having a detailed understanding of your target audience will help you to build your marketing personas and will assist you in the creation of the content to reach them effectively. In addition, it will also help you to identify the social media platform that will better resonate with that audience.
In this module, we discuss the different social platforms available and we look in more detail at Facebook, Instagram, LinkedIn, Twitter and LinkedIn.
WORKING WITH SOCIAL PLATFORMS
So far in previous modules, we have looked at what is possible to achieve in the social space. We have also reviewed what options we have available, and now the only thing we need is a strategy to exploit those opportunities.
In this final module, we are going to think about how to create a social media strategy. For this, there are three aspects that we will cover: the goals or ‘what’ are we looking to achieve, the metrics or measurements to track our performance in the social space, and the tools or the means by which we will achieve our goals. To finish the module, we will look at the social paid promotion opportunities for businesses to leverage.
Course Delivery
High Definition Videos
The high definition video-lectures are designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis
Class Participation
The discussion forums are designed to explore topics & issues. You will interact and learn from fellow students who face similar challenges and provide different POV to the discussions
Personalised Tuition
Interact with your course instructor to obtain the support to advance towards your certification
Your Learning Journey
Click the video below for an introduction to learning with Digitally Smart
Course Fees
Fees for the Certification Program are $275. They include tuition, learning material and evaluation & certification.
Enrol nowPayment Details
To secure your slot in the certification course, payment needs to be submitted at least 3 working days before the course start date. Payment methods include mobile money and credit card
Questions?
- When are the lectures? Can I balance work and studies?
- All video-lectures are pre-recorded for you to access them at your convenience. This means that you don't need to attend the lectures at any specific time. Every week we release a new module with the corresponding learning materials, and students have the whole week to go through the materials. By the end of the module, students are required to complete their weekly assignment and test quiz which will be graded by your tutor.Due to the high level of flexibility, the course suitable and convinient for students engaged in other study programs as well as working professionals.
- Is there a final exam?
- The course evaluation and assessment occurs on an on-going basis. This means that you will not need to take a final exam. Instead, you will earn your certification based on the scores attained through your weekly submissions. Learn from season professionals with global exposure.All of our lecturers are leading professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. This provides an exceptional opportunity to our students, as our lecturers enrich the learning experience with real life examples and case studies.
- Which are the learning outcomes of the Social Media Marketing course?
- Participants will gain knowledge and understanding of:
· Understand how to leverage social media from a business perspective
· Learn to grow your social audience, using accurate metrics and the right platforms to gain business insights
· Learn the social media developments that can help you grow your business
· Develop effective strategies for social media
- Participants will gain knowledge and understanding of:
- What are the requirements to take this course?
- Skilled social media marketers are in high demand these days. Therefore, Digitally Smart offers excellent social media courses. To enroll in the course, no specific qualifications are required. However, an aspirant is required to have a basic understanding of digital media, should be tech-savvy, and have effective communication skills.
- Is this a course that you can take without a degree?
- The course in social media marketing offered by Digitally Smart is available for all and does not require any specific degree to obtain eligibility. However, a graduate degree in any field is preferable.
- Is social media a course for students only?
- This course is specially designed for business owners and entrepreneurs, sales and marketing professionals, PR professionals, designers, web managers & webmasters, business and marketing students, recent graduates and professionals looking to change their career.
- Do you offer any social media marketing courses for teams?
- Indeed, our courses for businesses are available for teams. These trainings are available online and in in-situ workshops as well. Get in touch with us now to know more