Program Details
TRAINING CONTENT
The training covers the aspects of digital marketing that are most relevant in the digital age. It provides comprehensive and innovative online measurement methodologies to analyse online behaviour and social media engagement, which are fundamental to provide a 360-degree view of how consumers engage with online media. It also provides the tools to effectively reach new markets and trade globally using cost-efficient platforms.
The 5 modules that comprises the training include: Introduction to Digital Marketing, Search Engine Optimisation (SEO), Social Media, Content Marketing and Digital Marketing Analysis & Strategy.
DELIVERY MODE
The training is a structured online learning package combining self-study with online tutoring and e-discussion. It’s designed following an approach to learning that is student-centred, rather than lecturer- or content-centred.
The course is delivered in ‘semi-synchronous flow’, that is at a micro-level the course is flexible in terms of when to access the course materials, while at a macro-level it is structured, with fixed deadlines for submitting assignments and evaluations.
The course is delivered via the Learning Management System Moodle.
DURATION, GEOGRAPHICAL COVERAGE AND BENEFICIARIES
The program length is 5 weeks and is set to empower 1,000 beneficiaries from the Sub Saharan region. The target markets include Tanzania, Rwanda, Botswana, Ghana, Zambia, Namibia, Sierra Leone, Liberia, South Africa, Nigeria, Burundi and The Gambia.
This program is delivered in partnership agreement with higher education institution in the targeted countries.